As anyone who rides the metro bus or train have learned for the past year and a half metro passes are not given on what they call a tap card. With this card the customer can load an amount of money on the bus or train station to receive services. These boring blue cars that people refuse to purchase only cost two dollars but the look of these cards doesn't read buy me.
LADOT announched earlier this week a collaboration with downtown Los Angeles gallery row organization to sponsor an artist competition to design the next wave of LADOT Tap smart cards. This design competition is the first of its kind in any major metropolitan area in the world that has a regional smart card system for its public transportation network.
The theme for card designs is downtown Los Angeles. The deadline for entries is December 18, 2013. Two winning designs will be chosen, and each artist will be awarded a prize of $500 gift certificate to Raw Materials Art Supplies, an art architectural supply store in Downtown Los Angeles.
I feel that this is a good way to get the community more involved also it gives those very talented people the ability to show there skills. Metro should get on board with LADOT. Customers are already paying two dollars for just the card. Instead, of Metro looking as if they don't care for their customers they should help with encouraging customers to purchase their products.
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